A fair and reasonable profit should be the primary motive for starting, operating,
improving and growing a business.
A profitable business is necessary for many reasons, such as:
teaching and developing its employees,
renewing the company’s assets before they wear-out,
rewarding the owner(s) for the risks taken, and
investing in the company to grow and expand the business, such as newer technology,
better facilities or an improved location.
Some owners are not comfortable with acknowledging that their company exists to earn
a profit or to create wealth. Instead, they cite other reasons, such as: providing
employment and career development opportunities for family, friends and others; giving
back to the community; doing something they like or want to do; or, providing unfilled
or better services to customers.