1 |
Manage net profit by target market |
2 |
Adjust the sales qualification and closure criteria by customer-type |
3 |
Recruit, develop, direct, motivate, evaluate to improve the sales team |
4 |
Strengthen and maintain customer- relations; develop additional business |
5 |
Gather market intelligence |
The sales functions of the more successful companies cut across the departments to focus on the customers.
Using metrics and other predictive techniques, high-potential leads and prospects are identified, qualified and developed into long-term, profitable relationships.
The best managed companies have strategies to anticipate the fiercer and different competition.
They have processes to manage a shrinking pool of buyers and decision-makers that are more informed and focused on quality and service, but at lower-cost.
FarLook enables companies to strengthen their sales management and selling processes, and to develop their customer-relations and selling skills.
This knowledge and experience are the keys to attract, retain and grow existing business levels, to capitalize on new opportunities and to manage net profitability.
Sales is more than a dollar figure or convincing customers to buy. It is all about customer service.
Sales is the vital communication link between a company’s plans, profitable growth, changing markets, and customers’ needs and expectations.
To attract, qualify, win, retain, strengthen and grow net profitable relations with customers, requires a closed-loop sales process:
The gap between successful companies versus those that struggle continues to widen.
But, successful companies can excel and those that struggle can become more successful.
To improve a company’s strategic and competitive position (and its net profit) requires operations that are: