Supply chains are more than suppliers providing materials, parts, equipment, resources
or services to customers to fulfill their sales.
Supply chains are also comprised of strategies, information, processes, technology,
money, and most important, people working together.
Understanding what each customer expects, needs and values is the distinction between
a supply chain (push) versus a value chain (pull).
Starting with a company’s customers, the focus is to achieve more consistent and
higher levels of value for each supplier-customer in the chain.
This cooperation extends backwards inside the company across the departments through
the internal processes to its external suppliers.
The same efforts extend to the external suppliers, their suppliers, their producers
and eventually back to the raw materials.
Support offices are not very exciting.
But, management often overlooks the tremendous opportunities that these activities
hold for a company.
The best run companies realize that higher levels of customer-satisfaction strengthens
customer loyalty, which increases retention rates.
This often leads to increased sales and can create new business opportunities, as
well as real referrals.
FarLook works with its’ client management teams to help identify, formulate and deliver
the increased value that their customers want and expect, but at lower cost:
Satisfied customers increase along asupply-value chain, when all the suppliers are
adding value at reduced cost by being responsiveto what their customers’ value.